Book Excerpt Of The Week: “The Tipping Point” By: Malcolm Gladwell

“Here’s another example of the subtleties of persuasion. A large group of students were recruited for what they were told was a market research study by a company making high-tech headphones. They were each given a headset and told that the company wanted to test to see how well they worked when the listener was in motion- dancing up and down, say, or moving his or her head. All of the students listened to songs by Linda Ronstadt and the Eagles, and then heard a radio editorial arguing that tuition at their university should be raised from its present level of $587 to $750. A third were told that while they listened to the taped radio editorial they should nod their heads vigorously up and down. The next third were told to shake their heads from side to side. The final third were the control group. They were told to keep their heads still. When they were finished, all the students were given a short questionnaire, asking them questions about the quality of the songs and the effect of the shaking. Slipped in at the end was the question the experimenters really wanted to answer to: ‘What do you feel would be an appropriate dollar amount for undergraduate tuition per year?’…

The students who kept their heads still were still unmoved by the editorial. The tuition amount that they guessed was appropriate was $582- or just about where tuition was already. Those who shook their heads from side to side as they listened to the editorial- even though they thought they were simply testing headset quality- disagreed strongly with the proposed increase. They wanted tuition to fall on average to $467 a year. Those who were told to nod their heads up and down, meanwhile, found the editorial very persuasive. They wanted tuition to rise, on average, to $646. The simple act of moving their heads up and down, ostensibly for another reason entirely- was sufficient to cause them to recommend a policy that would take money out of their own pockets.” -From, “The Tipping Point” By: Malcolm Gladwell

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TODAY IS BUY BLACK FRIDAY

PLEASE PASS THIS ON! (EACH ONE TEACH ONE OR TWO!) THIS IS PHASE ONE ON HOW WE CAN HELP TO STRENGTHEN & EMPOWER OUR COMMUNITY:
The 2008 not guilty verdict in the Sean Bell case evoked outrage, emotion, and debate. It is not an anomaly that the police officers involved in the Sean Bell slaying were acquitted of all charges on all counts in State Supreme Court. I could run out of ink printing the names of people who have been victimized by the inaptly named justice system.

The American justice system has been especially terroristic towards the African American community. Many community members can cite historic and personal accounts to prove this. Therefore, it would be foolhardy (at the least) to turn to a system that has methodically oppressed us, and request that they free us. We can only free ourselves through extreme discipline and intelligent planning.

As a community we have been too compliant with leaders who organize ineffective, delayed reactions. The only strategy that can save us in this last hour is one that calls for a collective code of conduct that will be conducive to improving the conditions of our community, and shifting the paradigm of how we are treated by outside entities. The first step of this code of conduct should be based on economics.

The old adage of “money talks,” still reigns true in the new millennium. Any political scientist worth his or her library card will tell you that: “Economic powerlessness equals political powerlessness,” and conversely “economic power equals political power.” This means that if we continue to allow our wealth to be extracted from our community, we will remain impotent.

The power of the collective “Black Dollar” is often discussed. However, that power has been left unchanneled. Today is the day to change that. A one-time boycott is not going to bring long-term change and respect to our community. Our community has launched boycotts before. Our success and ascension will be based on what we consistently do. For this reason, we should initiate “BUY BLACK FRIDAYS.”

BUY BLACK FRIDAYS is a small step towards our community acquiring power via controlling our economics. Every Friday, people who acknowledge the injustice and oppression that the African American community has been consistently subjected to should do one of the following:

Option #1: Spend $0 on Friday
Option #2: Spend no more than $10 on Friday
Option #3: Only Shop at Black Businesses on Friday
[PLEASE NOTE THAT THE ABOVE OPTIONS CAN & SHOULD BE EXERCISED ON A DAILY BASIS. However, we can all at the very least focus on Fridays. This way we can take a collective stand and build our collective discipline. Please remember that this is only Phase 1!].

To the people who are tempted to label “BUY BLACK FRIDAYS” as racist, I say this: In the big scheme of things, this is about right & wrong, justice & injustice. The African American community is a strong, proud community that has endured the brunt of America’s iron fist. We must stop the pounding. I feel that any fair-minded individual will concur, and join in.

ANY business that is privileged to enjoy the support of the African American community MUST return that support.

I thank you in advance for your effort and dedication.

-Elsie Law AKA Starface

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Anecdote Of The Week: The Law of the Garbage Truck

“How often do you let other people’s nonsense change your mood? Do you let a bad driver, rude waiter, curt boss, or an insensitive employee ruin your day? Unless you’re the Terminator, for an instant, you’re probably set back on your heels. However, the mark of a successful person is how quickly she/he can get back her/his focus on what’s important.

Five years ago I learned this lesson. I learned it in the back of a taxicab in Indianapolis. Here’s what happened:

I hopped in a taxi and we took off for Indianapolis Airport. We were driving in the right lane when, all of a sudden, a black car jumped out of a parking space right in front of us. My taxi driver slammed on his breaks, skidded, and missed the other car’s back end by just inches! The driver of the other car, the guy who almost caused a big accident, whipped his head around and he started yelling bad words at us. My taxi driver just smiled and waved at the guy. And, I mean, he was friendly. So, I said, ‘Why did you just do that? This guy almost ruined your car and sent us to the hospital!’ And this is when my taxi driver told me what I now call, ‘The Law of the Garbage Truck.’

“Many people are like garbage trucks. They run around full of garbage, full of frustration, full of anger, and full of disappointment. As their garbage piles up, they need a place to dump it. And if you let them, they’ll dump it on you. When someone wants to dump on you, don’t take it personally. You just smile, wave, wish them well, and move on. You’ll be happy you did.

“So this was it: The ‘Law of the Garbage Truck.’ I started thinking, how often do I let Garbage Trucks run right over me? And how often do I take their garbage and spread it to other people: at work, at home, on the streets?

It was that day I said, ‘I’m not going to do it anymore.’ I began to see garbage trucks. Like in the movie ‘The Sixth Sense,’ the little boy said, ‘I see Dead People.’ Well, now ‘I see Garbage Trucks.’ I see the load they’re carrying. I see them coming to drop it off. And like my taxi driver, I don’t make it a personal thing; I just smile, wave, wish them well, and I move on.

Good leaders know they have to be ready for their next meeting. Good parents know that they have to welcome their children home from school with hugs and kisses. Leaders and parents know that they have to be fully present, and at their best, for the people they care about. The bottom line is that successful people do not let Garbage Trucks take over their day. What about you?

What would happen in your life, starting today, if you let more garbage trucks pass you by?

You’ll be happier. Life’s too short to wake up in the morning with regrets, so love the people who treat you right. Pray for the ones who don’t.

Believe that everything happens for a reason. If you get a chance, TAKE IT! If it changes your life, LET IT! Nobody said it would be easy. They just promised it would be worth it!” -Author Unknown

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Black History Fact Of The Day: George Washington Carver Jr.

Red, Black & Green Elsie Law Logo“George Washington Carver was born in Diamond Groove, Missouri, in 1864. He worked his way through Simpson and Iowa State colleges and completed his masters degree. He accepted a position with Iowa University in Iowa City, the first African American to do so. He received a letter from Booker T. Washington asking to join him as they would work together to educate Blacks in the South. George Washington Carver left the comforts and prestige of Iowa University and arrived in Tuskegee, Alabama, where there was little money, few scientific resources, but two men with a vision.

George Washington Carver inspired his students and continued to do research. He helped farmers around the region to rotate their crops, showing them the importance of replenishing the soil. He developed more than 325 products from the peanut and sweet potato. Presidents called him their friend. Scientists from around the world sought his advice and opinion.

In the early 1900s, Thomas Edison offered to pay him $100,000 to work in a laboratory designed to his specifications if he would leave Tuskegee. Henry Ford matched that figure and offered him a job with the Ford Motor Company. Can you imagine what $100,000 would be worth in today’s figures?…

George Washington Carver chose to stay and was committed to empowering Black people in the South. He thought he could be of greater service at Tuskegee. When he died, he was buried next to his friend, Booker T. Washington.” -From, “Sankofa: Stories of Power, Hope, and Joy”

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