Book Excerpt Of The Week- Part 1, “What The Bleep Do We Know!?” By: Arntz, Chasse, and Vicente

“In the 60’s we all talked about the Military Industrial Complex (MIC). And while that is still quite an operative force, quietly and steadily over the years it has been supplanted by the Entertainment Industrial Complex (EIC). This impacts everyone’s life moment by moment a hundred times more than the MIC. You see, the EIC are masters of two important things: manipulating desire and choice, and disempowering people. They use ‘entertainment’ to create the desire and the emptiness that makes you buy what they produce. And although in principle it’s not that different from the Roman coliseum, with the reach of technology, it’s overpowering. Just observe how every news show, magazine, movie, TV show creates desires and/or makes you feel powerless and empty- feelings that only products can fill.” -From, “What The Bleep Do We Know!?” By: Arntz, Chasse, and Vicente

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