The $350,000 to $1.4 million-priced Maybach “super-luxury” vehicle will no longer be sold. The Daimler Motor Company, which is also the producer of Mercedes-Benz vehicles, introduced the Maybach to the market in 2002. In its almost decade of existence, the Maybach has failed to turn a profit every year.

The lac of profit has been attributed to the inferiority of the product. CNN states the following about the Maybach brand: “It was a remarkably cynical effort by Daimler to use the halo of its Mercedes-Benz brand to justify prices of $350,000 to $1.4 million for an inferior automobile wrapped in a glitzy package. Maybach strived for a prestige that it tried to ground on price alone. The wealthy figured it out in a hurry and stayed away in droves. Appearances to the contrary sometimes notwithstanding, the top 0.0001% didn’t accumulate all that money being stupid.”

In lieu of the Maybach, Daimler plans to introduce three new versions of the Mercedes S-Class in 2013.