In the opening scene of season 2 of Marvel’s Luke Cage, the main character is donning an African American College Alliance hoodie. The hoodie has the prominent logo of the 100% Black-owned AACA Clothing company.
The Black superhero doesn’t keep the hoodie as his uniform for the rest of the season. He states: “I don’t think this Black College sponsorship thing is going to work…Logo is too big of a target.” MESSAGE! Being that some of the historically Black colleges and universities are going through financial struggles and political challenges, that statement seems like a coded message.