The effeminization of the Black male by mainstream media is apparent and obvious today. However, it is nothing new. It has been going on for a long time. Watch the video below to here basketball legend Larry Johnson discuss the process of how he allowed himself to be persuaded to put an a dress in his popular sneaker commercials. [SIDEBAR: The original commercial idea sounded much more marketable and creative. However, it was preempted by the dress idea?! SMH.]